About Us | The Educational Coach | Coaching for Schools & Educators

Our Story:
From Big Idea to Big Impact.

It all started with a simple yet powerful question: What if every conversation in education was a coaching conversation?

For our founder, Julie Keyes, coaching wasn’t just another CPD initiative—it was a game-changer. After years in education, leadership, and consultancy, she saw firsthand how coaching could empower teachers, transform school cultures, and improve outcomes for staff and students alike.

Armed with this vision, she set out to make coaching accessible, impactful, and embedded into the way schools operate. What started as one-to-one coaching sessions quickly grew into structured programmes, school-wide initiatives, and a movement that is reshaping professional development in education.

Now, The Educational Coach works with schools and educators across the UK, Europe, and the Middle East, delivering expert coaching, training, and consultancy. Our signature Every Conversation Programme has helped schools embed a coaching culture, and our Coach in Residence model ensures long-term, sustainable impact.

Our Founding Coach.

Julie Keyes BA Hons PGCE QTS

Julie is the driving force behind The Educational Coach. A former educator, school leader, and accredited performance coach, she is passionate about redefining professional development in education.

Recognised as a ‘Woman to Watch’ in Education, Julie is a:

Certified Performance Coach (ICF & AC)
Accredited Professional Executive Coach
Fellow of The Association for Coaching
Accreditation Assessor (AC)
DiversEd Coach & Leadership Mentor
Keynote Speaker & Thought Leader
Associate Consultant for IAPS & Evaluate-Ed
Founder of The HELP Method – a proven coaching framework used in schools worldwide

Julie has dedicated her career to helping educators feel empowered, confident, and in control of their growth. Whether coaching a school leadership team, mentoring new coaches, or speaking at national conferences, she brings energy, expertise, and a relentless drive for impact.

Coaches.
Educators.
Change-Makers.

Our Team

We believe that great coaching starts with great coaches. That’s why The Educational Coach team consists of:

Experienced educators – We’ve walked the halls, faced the challenges, and know what works in schools.
Accredited & certified professionals – Our coaches meet the highest professional coaching standards.
Impact change-makers – We don’t do ‘tick-box CPD’. We create real, measurable change.

Our team includes school leaders, researchers, and coaching specialists who bring insights from both education and industry, ensuring that our coaching is forward-thinking, evidence-based, and practical.

Why Work With Us?

Proven Results.

We help schools improve leadership, teaching, and staff wellbeing.

Flexible & Tailored.

Whether it’s a one-off session or a year-long programme, we meet your needs.

Coaching That Lasts.

We embed coaching cultures, not just deliver training.

Home of The HELP Method .

A Simple, Powerful Approach to Embedding Coaching in Education

The HELP Method

H

Hook – Capture Attention & Shift Mindsets

Great coaching starts with buy-in. Before people can engage in coaching, they need to see its value, feel its impact, and understand how it fits into their world.

We hook staff with real-life examples, success stories, and immersive experiences.
We disrupt traditional thinking about leadership, development, and communication.
We spark curiosity and enthusiasm for coaching as a way of working.

"I didn’t realise how much of a difference coaching could make until I experienced it for myself. It’s changed the way I lead and support my team." – Senior Leader

E

Experience – Feel the Power of Coaching Firsthand

Coaching isn’t something you understand by reading about it—it’s something you feel. That’s why The HELP Method prioritises experiential learning.

Staff engage in live coaching conversations to see the impact immediately.
Leaders experience coaching as participants, gaining insight into its power.
Teams see coaching in action through practical demonstrations and real-life scenarios.

"Once I experienced coaching in action, I saw exactly how it could transform the way I teach and lead." – Head of Department

L

Learn – Build Knowledge & Develop Coaching Skills

Once the impact is felt, we move into structured learning—giving staff and leaders the tools and techniques to integrate coaching into their daily practice.

We teach core coaching principles—active listening, questioning, and reflection.
We equip staff with frameworks and strategies to use in different situations.
We ensure learning is tailored—so it feels relevant to schools, teams, and individuals.

"The training was so practical. I left with clear techniques I could use the very next day." – Teacher

P

Practise – Embed Coaching Into Everyday Conversations

Coaching only becomes a way of being when it’s applied consistently. The final stage of The HELP Method is all about practising, refining, and embedding coaching into everyday conversations.

Staff practise coaching with structured support and feedback.
Leaders apply coaching techniques in meetings, conversations, and decision-making.
Schools build coaching habits that create long-term cultural change.

"I now use coaching skills every day. It’s not just a training course—it’s changed the way I work." – SENCO

At The Educational Coach, we believe that coaching shouldn’t be confined to formal sessions—it should be part of how schools communicate, collaborate, and grow. That’s why we developed The HELP Method, a simple but powerful approach to embedding coaching into the everyday culture of education.

The HELP Method is designed to take schools and individuals from first exposure to full integration, ensuring that coaching isn’t just understood—it’s lived.